Sudaksh Soti

I’ve been designing products for thirteen years. Most of it in places where wins are quiet. A claim that goes through the first time, without a call to support or one less hiccup when you start your car to get to work.

Currently I lead design for a team at Optum (part of UnitedHealth Group). Before that, airtel and IBM. Before that, a long automotive stretch at Tata Elxsi, McLaren Automotive, and Jaguar Land Rover, and a couple of smaller studios doing brand work before any of it.

Most of my job, day to day, is talking teams out of features and it rarely goes down well.